Maruti Suzuki partners with IIM Bangalore to incubate mobility startups

India’s largest automaker Maruti Suzuki India (MSI) has tied up with the Indian Institute of Management, Bangalore (IIMB) to incubate mobility startups. This collaboration will help startups working in technology-based innovations that can be applied in the mobility sector.

In a statement, Maruti Suzuki India said “The collaboration marks the first-of-its-kind initiative by an automobile manufacturing company to help early-stage startups become large scale businesses.”

According to the statement, The tie-up will be a 3-month (pre-incubation) and 6-month (incubation) engagement.

Earlier in January 2019, Maruti Suzuki had launched MAIL (Mobility and Automobile Innovation Lab), which supports startups by co-creating innovative business solutions in the mobility space.

“The Mobility startup incubation program addresses the needs of early-stage startups, which have the potential of becoming large-scale businesses. This partnership with IIMB will spearhead innovation in mobility space. ” Kenichi Ayukawa, Managing Director & CEO, Maruti Suzuki India, said.